Camang:gam branding inspired by geometric shape of Korean alphabet

studio le_m shared a beautiful branding and visual identity project for Camang:gam. The name of Camanggam is derived from ‘Mukgam’, which means black persimmon in Korean. We would like to continue the tradition of the ink stick with the seeds of the black persimmon tree growing in the garden of the black persimmon Stay.

Inspired by the form of Camanggam’s main area, we created the house shape which is used as our key graphic element throughout the applications.

For the wordmark, we focused on the geometric shape of Korean alphabet, Hangul. We eliminated the vowels and simplified the consonants of 까망감(Camanggam) to emphasize geometric features such as lines, curves, circular and rectangular shapes the letters have. 

For more information make sure to check out Studio leM on studiolem.co.kr and follow them on instagram at @le_m.design.