JUMP Bikes is a shared electric bike company that has made it their mission to encourage more people to ride bikes and reduce their carbon footprint. In an effort to reach a wider audience and increase their ridership, JUMP Bikes launched an out of home campaign shared by Juan Carlos Pagan featuring the phrase “JUMP ON” as a rallying cry, an excellent example of amazing typography. The campaign utilized a film and OOH (out-of-home) advertising to showcase the many different types of JUMP riders.
The “JUMP ON” campaign utilized large typographic phrases that mimicked the white lines of road signs, creating a visual impact that was impossible to ignore. The campaign featured real-life JUMP riders of all ages and backgrounds, including commuters, tourists, and leisure riders, with each rider showcasing a unique story and reason for choosing JUMP Bikes.
The goal of the campaign was to encourage more people to try JUMP Bikes and become part of the electric bike revolution. By using the phrase “JUMP ON,” the campaign not only promoted the brand but also conveyed a sense of urgency and excitement, inviting potential riders to join the movement and make a positive impact on the environment.
Since the launch of the campaign, JUMP Bikes has been acquired by Uber and subsequently sold to Lime, but the legacy of the “JUMP ON” campaign lives on. The campaign served as a powerful example of how effective out of home advertising can be, particularly when combined with a clear and compelling message.
In conclusion, the “JUMP ON” campaign was a successful out of home advertising campaign that utilized a powerful message and visual impact to promote JUMP Bikes and encourage more people to join the electric bike revolution.
Campaign typography
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