From visual storytelling to corporate sustainability roadmaps, honing the right design mindset will help us to thrive in the era of artificial intelligence.
Alright, let’s address the elephant in the room: the robots are coming for our design jobs! Or so some people would have you believe. But before we start panicking and think about changing our profession or employing A.I. to do the “design” execution work, let’s take a step back and look at what design really means.
You know, when you think about it, the word “design” breaks down into “de” and “sign,” which means “the sign.” And that’s what great design is all about, giving us a differentiated direction, whether it’s with a product, a service, or even a company’s brand. Think about some of the most iconic designs out there, like the timeless Coca-Cola bottle or the simple yet effective Google homepage. And let’s not forget about the magical experience of Disneyland, where every detail is carefully crafted to create a memorable visit.
These are just a few examples of how strong design can be at the heart of both disruptive and sustained commercial success, no matter the setting. The right selection of typeface, colors, layouts, imagery, experience and etc is like a well-curated wardrobe — it all comes down to careful design research and iterations, part of a designer’s arsenal to tackle complex design challenges.
Oh, design research and sprints, the old hat of the design world, right? Fear not, we won’t be droning on about the typical design frameworks or methods. Nope, in this article, we’re delving into the elusive design mindset — those intangible tools that fuel the real value of design.