“By now, it’s no secret that AI will considerably impact the future of branding and design — making us question how we can continue to provide irreplaceable value as designers.
Some creatives like Alif Ibrahim from It’s Nice That have suggested it be used to automate mundane and repetitive tasks like resizing, exporting, or mindless pixel pushing. Others like Evelio, the creative director at IDP Direct, see it as a way to build more curated mood boards and quickly communicate brand ideas to a client.
As a founder of a branding agency myself, I’ve begun a journey to discover how AI can improve upon what we create and how we create it.”
How I used Midjourney to design a brand identity →
By Matty Brownell
